Client: Finlay & Co
Challenge: To have Finlay and Co sunglasses appear on the social media feeds of well known relevant celebrities.
Solution: Proseeders has an extremely strong network of personal relationships with celebrities and their agents. We put Finlay and Co in the hands of celebrities including Frank Lampard, Cesc Fabregas and Louise Redknapp. The celebrities then went on to post pictures of themselves wearing the glasses across their social media, some of these photos then got picked up by wider national publications.