Client: Football Clash: All Stars
Challenge: To support the rebranded launch of the game under a new title, generating mass awareness and driving installs of the game across Europe to ensure a Top 10 ranking in the App Store.
Solution: We ran campaigns across YouTube and Instagram. We partnered YouTube’s biggest football channel, the F2 Freestylers, with Chelsea goalkeeper Thibaut Courtois to create original content with high potential for virality, while also demonstrating the app.
We also managed a network of the biggest football-themed pages on Instagram to produce engaging content, demonstrating key game features. This was executed through a combination of posts and stories, with users able to download via the Instagram story swipe up option.