Football Clash: All Stars

Client: Football Clash: All Stars

Challenge: To support the rebranded launch of the game under a new title, generating mass awareness and driving installs of the game across Europe to ensure a Top 10 ranking in the App Store.

Solution: We ran campaigns across YouTube and Instagram. We partnered YouTube’s biggest football channel, the F2 Freestylers, with Chelsea goalkeeper Thibaut Courtois to create original content with high potential for virality, while also demonstrating the app.

We also managed a network of the biggest football-themed pages on Instagram to produce engaging content, demonstrating key game features. This was executed through a combination of posts and stories, with users able to download via the Instagram story swipe up option.

Results

YouTube: 6,543,515 Views – 155,000 Likes – 11,736 Comments

Instagram: 111 posts – 7,705,857 impressions – 749,841 Engagements – 26,812 Clicks

Clickable Examples Below

F2 Freestylers & Thibaut Courtois

Dedicated

Integrated

OnefootballMyprotein

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