Client: FotMob
Challenge: To enter the football influencer space, driving downloads and generating awareness of FotMob as an alternative to the mainstream football apps, and stand out in a heavily competitive marketplace.
Solution: We partnered FotMob with some of YouTube’s best known football creators: Statman Dave, The United Stand, and Smiv – the creator of Palmers FC (the world’s most popular Sunday League football team). This enabled FotMob to tap into 3 extremely engaged subscriber bases through existing content series’ that we identified which aligned perfectly with the app. This meant the creators could authentically demonstrate key features of the app, giving added value to the viewers’ experiences.
