Client: iGP Games - iGP Manager
Challenge: Drive installs and raise awareness of iGP as the premier Formula 1 racing game on iOS and Android.
Solution: We devised and managed a campaign across YouTube and Instagram for iGP, tapping into our network of motor sport influencers. We ran Instagram Story campaigns that were timed to coincide with the Formula 1 Grand Prix’s, reaching as many potential users as possible at the most relevant times. The content featured included User Generated Content and actual gameplay footage, with users swiping up to download.
The YouTube campaign saw the biggest F1 influencer, Aarava create 2 videos demonstrating the gameplay and informing the viewers of new features in the latest release. Viewers also received an exclusive offer to enter into a competition to win a prize upon installing the game.