Lucozade

Client: Lucozade

Challenge: To support Lucozade in cementing their position as the market-leading energy drink and entering the football influencer space.

Solution: We partnered Lucozade with Palmers FC, the world’s most popular Sunday League team, creating content around the club’s cup final against their bitter rivals. The content further highlighted Lucozade’s support for the grassroots cause and aimed to increase brand affinity among a key audience, by tapping into the extremely loyal Palmers FC fan base of over 200,000 subscribers.

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