Client: Topps
Challenge: Create two campaigns for Topps’ app Match Attax (including the physical product aspect within the app) to promote the game to key markets, using multiple influencers across the gaming and entertainment genres of YouTube.
Solution: Using our insights from having worked with 10’s of mobile games and football apps we’re identified the highest performing channels for Match Attaxx to engage with.
In addition, each campaign coincided with major football events such as the Champion’s League and January transfer window, this was done to further maximise views and engagement.
