Challenge: To help Europe’s No1 Sport Nutrition brand target a football-centric audience and establish the brand’s entry into the football space.

Solution: We partnered Myprotein with Palmers FC, the world’s most popular Sunday League football team, to create an innovative mini-series with the squad. Palmers FC were tested on their Speed, Power, Strength and Stamina to determine the fittest members of the team, with products authentically integrated to the challenges. Viewers also received exclusive special offers from Myprotein.