Client: Playstation
Challenge: Support the launch of Playstation’s collaboration with GIPHY.
Solution: We partnered Playstation with high-profile YouTube influencers to create custom GIFs which would be made available for consumers to access and use on the platform and on social media. The GIFs were then featured in the YouTubers’ videos, in which they announced the chance to enter a competition.
Results
1,586,117 video views + Playstation GIFs have been viewed over 605,000,000 times on GIPHY
