Client: Stanga Games - Underworld Football Manager
Challenge: Drive installs and raise awareness of UFM as a fun alternative to traditional football manager games.
Solution: We have run multiple campaigns across YouTube, tapping into highly engaged audiences across various territories, creating detailed content that walks through the game with authenticity. YouTube’s biggest football cartoon creator, 442oons, created content with a narrative built around the game to subtly educate the viewers about how to play, while showing some of its key features.
We are also responsible for the game’s presence across multiple social media platforms, creating content to support the follower growth and engage with existing users.