Challenge : To tap into the US and UK audience through a tactical association with a global IP.

Solution : With a modest budget we secured the association with one of the biggest TV properties in the world, The Office, a global phenomenon and in particular massively popular in the UK and US we secured ‘Keith from The Office’ for a mini-series of viral videos.

The content was seeded out through Instagram channels including 9gag with the total cumulative number of views in excess of 47,000,000 from various media partners.